Working on the most predictable lines, the ad certainly lacks novelty. Other than using the star power of Mustafa and Ali, the TVC doesn’t have anything exceptional. The concept is repetitive as we have seen it umpteen times in washing powder commercials before. In term of creativity it doesn’t leave a lasting impact as popular Hindi songs have been used as jingle to increase the appeal – which according to me is not a great idea.
There are a lot more ways to engage the brand with the masses than to add a filmi song and dance in it.
The only positive thing about the TVC is the presence of Fahad Mustafa and Maya Ali – both look fresh and ravishing and their chemistry is spot on (Hint for drama makers: cast them together as they complement each other really well and look great as a couple).
Just like Lemon Max previous TVC this one has again done by Spectrum Y & R.