Triumph launched its greatest innovation yet, the incredible Magic Wire bra at Dolmen Mall, Clifton. Female members of the press, social media and socialites attended the event in large numbers. Introducing the new design in an innovative manner with the theme of magic woven around it, the event had a magic show to entice the guests.

(L-R) Mahin Khan, Shanaz Ramzi, Maliha (3)

Speaking on the occasion, the Triumph spokesperson said, “Triumph is constantly seeking new direction with innovative products in cutting-edge design and features, based on years of research, using the latest technology — products like Body makeup, Memory Cups, Cool Sensation and now Magic Wire, which have taken the Lingerie Industry by storm.”

Backed by 130 years of expertise in the lingerie industry, Triumph has emerged as an Iconic Global leader in innovative and sensational lingerie, with a presence in over 120 countries. It may be recalled that Triumph came to Pakistan in 1971 to manufacture undergarments for export as well as the local market, under the Triumph brand. In 2001, Triumph was re-launched as a fully imported brand of lingerie.

Doctor Muzna and Shanaz Ramzi

Triumph is dedicated to beautifying women globally and has emerged as a ‘Tailor of female confidence’.

True to its German heritage, it has earned a global reputation as the benchmark for impeccable quality and sensational fit!

The events PR was handled by STARLINKS PR and Event Management.

Mahwish, TU Dawood & Maliha Bhimji

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